VitrA, the leading bathroom solutions brand under Eczacıbaşı Building Products, is pleased to announce the appointment of Serhan Ates Yagiz as Senior Country Manager for India. With a proven track record of visionary leadership and deep market insight, Serhan will spearhead VitrA’s expansion and strengthen its presence in the rapidly evolving Indian market.

Recognized as a premium brand known for its innovation, functionality, and design excellence, VitrA continues to set new standards in bathroom solutions across India. Leveraging his global expertise and keen understanding of Indian consumer preferences, Serhan is committed to expanding VitrA’s retail footprint, enhancing customer engagement, and delivering sustainable, design-driven solutions that cater to contemporary lifestyles.

Commenting on his appointment, Mr. Serhan Ates Yagiz, Senior Country Manager, VitrA Bathrooms India, said: “I am honoured to lead VitrA India at such a pivotal moment in the market’s evolution. Our focus will be on creating transformative bathroom experiences through meaningful innovation, aligning with the aspirations of modern Indian consumers.”