Indore’s home-improvement and new-home cycles are accelerating on the back of mid-to-premium housing launches along AB Road, Vijay Nagar, Super Corridor, Rau, and Nipania. Festive peaks such as Navratri and Diwali, along with the wedding season, drive a demand uplift of nearly 10–15% for Locks business at Godrej compared to the monthly run-rate, with main-door locks, digital locks, and hardware fittings leading the growth. Digital and retrofit-friendly smart solutions are recording 10% year-on-year growth in Indore, with adoption strongest among first-time homeowners, gated communities, and rental upgrades.
As a fast-growing Tier-2 hub, Indore is witnessing IT/ITES expansion around the Super Corridor and rising organized retail activity. The housing landscape is a mix of independent homes and mid-rise gated communities, where there is a growing preference for premium main doors and coordinated hardware suites. Purchase triggers include possession handovers, pre-Diwali renovations, and society-wide upgrades.
The festive season for Locks & Architectural Solutions, Indore typically witnesses a sales uplift of 12-15% over non-festive months. The top buyer cohorts include families taking possession in gated communities, upgraders replacing legacy mortise locks, and landlords preparing tenant-ready units. Main door locks, retrofit-friendly digital door locks, high-security padlocks, and architectural handles/hinges in coordinated finishes are the highest traction categories. Mortise and digital locks suited for teak and premium main doors remain popular, with smart locks offering keypad, fingerprint, and app controls becoming star SKUs.
Traditional locks still dominate, accounting for 90-95%of festive sales, but digital locks are rising steady wise. Society recommendations, influencer-led demos, and EMI affordability options are driving adoption, while local service networks, on-site installation, and vernacular explainer videos address common barriers.
Urban clusters like Vijay Nagar, AB Road, Nipania, and the Super Corridor see higher adoption of digital locks, while areas like Rajendra Nagar and Palasia show a more balanced mix. Consumers prioritize reliability, after-sales service, compatibility with existing doors, and aesthetics that match premium door designs.
The festive channel mix is spread across multi-brand dealers, modern trade, e-commerce platforms, and company brand shops. Promotions such as bundled offers, exchange discounts, and EMI schemes for digital locks play a significant role, while live demos, quick installation turnarounds, and extended warranties drive conversion. Antique brass, satin nickel, and matte black finishes are in highest demand, with PVD gold emerging in premium villa projects. Slim handle sets, square door handles shaped , and coordinated hardware packs are also gaining preference.
Smart locks are increasingly valued for features such as keyless access multi-user PINs, OTP access for service staff, Audit trails, and mechanical overrides. They are particularly popular among rental homes, elderly-friendly setups, and society-level retrofit pilots. Smart lock sales are up 10% with with layer section of festive buyers being first-time digital adopters.
Gifting trends include premium padlocks and door hardware kits priced between 1600-1700 often sold as festive packs with warranty cards and installation vouchers. Institutional demand is also strong, with bulk orders from gated communities along the Super Corridor and AB Bypass, commercial outlets demanding shutter-grade padlocks and glass-door hardware, and hospitality/healthcare projects opting for stainless-steel hardware.
For Locks business of Godrej, marketing activations include society drives with weekend kiosks and on-the-spot exchanges, retail theatres with live demo walls for digital locks, and digital campaigns with geo-targeted ads and influencer explainers in local Hindi. Looking ahead to FY26, Indore’s market is projected to grow 10-15% with digital locks expanding their share by 10%
